Subvertising is the Art of Cultural resistance. It is the ‘writing on the wall’, the sticker on the lamppost, the corrected rewording of Billboards, the spoof T-shirt; but it is also the mass act of defiance of a street party. The key process involves redefining or even reclaiming our environment from the corporate beast. Subvertising is alot like good modern art - they both involve finding idiots with too much power and wealth, and taxing them.
luni, 20 aprilie 2009
Evian - Naive (Subvert)
2002, anarchsyndicalism.org, Copyleft Ahh...so simple but yet so effective - top banana
Companies spend millions of $ on image polishing, they destroy the envirionment or violate human rights. The money that goes into advertisments builds up brand-loyalty that brings tremendous profits. Instead of wasting such amounts of money for ads, companies could use it for projects of common interesst or pay the workers fair wages. As long as it works out to rob the world and create an image of beeing a good benefactor at the same time, this will not stop. It is impossible to change this ways of bahavior, but we can minimise the efficiensy of their expensive ads untill they are not profitable anymore or even hurt them. Turn the primitive manipulation techniques into a powerfull weapons against manipulation and capitalism!