SUBVERTISE: The Gap

Companies spend millions of $ on image polishing, they destroy the envirionment or violate human rights. The money that goes into advertisments builds up brand-loyalty that brings tremendous profits. Instead of wasting such amounts of money for ads, companies could use it for projects of common interesst or pay the workers fair wages. As long as it works out to rob the world and create an image of beeing a good benefactor at the same time, this will not stop. It is impossible to change this ways of bahavior, but we can minimise the efficiensy of their expensive ads untill they are not profitable anymore or even hurt them. Turn the primitive manipulation techniques into a powerfull weapons against manipulation and capitalism!

SUBVERTISE

luni, 1 martie 2010

The Gap

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