duminică, 8 februarie 2009

McDonald's Billbord Subverts


"Advertising is the shop window of every corporate body. It is their most protected and manicured feature. Advertisers would like us to believe that they are providing us with choices, raising our awareness of products and allowing us to make more informed choices. This is simply another advertisement. Advertising sells not a product but the public to the corporate bodies that need consumers to fatten their profits. We are convinced of our need to have whatever product is emblazoned across the page, the screen, the side hoarding in a stadium, outside of buildings in neon lights, on packaging itself, on the radio, even on public transport, or the billboard - so it seems that some people have had enough, and they are taking back advertising, the work of AdBusters is well documented and here, on McSpotlight, we now have a Subverters page for their handywork. Reclaim!" (www.McSpotlight.org)

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